diff --git a/tooling/planet-gen/gemma_naming.py b/tooling/planet-gen/gemma_naming.py
index 9672bbf5e..94bf7a6d6 100755
--- a/tooling/planet-gen/gemma_naming.py
+++ b/tooling/planet-gen/gemma_naming.py
@@ -1401,11 +1401,11 @@ def name_feature(
         for stem in _extract_stems(final):
             stem_counts[stem] = stem_counts.get(stem, 0) + 1
 
+    rejections: dict[str, int] = {"empty": 0, "placeholder": 0, "blocklist": 0,
+                                   "dedup": 0, "stem_cap": 0, "error": 0}
+
     for attempt in range(max_attempts):
         seed = _seed_for(world_seed, body_id, local_id, attempt)
-        # Rotate the example pool per attempt so retries get a different
-        # prompt, not just a different seed — big variety payoff for a
-        # small model like Gemma 2 2B.
         prompt = _build_prompt(
             feature_type,
             inflection=palette["inflection"],
@@ -1420,31 +1420,31 @@ def name_feature(
         try:
             raw = voice.request(prompt, seed)
         except RuntimeError as e:
-            if verbose:
-                log(f"    subprocess error on {body_id}/{local_id} attempt "
-                    f"{attempt}: {e} — retrying")
+            rejections["error"] += 1
+            log(f"    error {body_id}/{local_id} attempt {attempt}: {e}")
             continue
 
         cleaned = post_process(raw)
         if not cleaned:
+            rejections["empty"] += 1
+            log(f"    empty {body_id}/{local_id} attempt {attempt}")
             continue
         if is_placeholder(cleaned):
-            if verbose:
-                log(f"    placeholder '{cleaned}' ({body_id}/{local_id}) — retrying")
+            rejections["placeholder"] += 1
+            log(f"    placeholder '{cleaned}' {body_id}/{local_id}")
             continue
         if is_blocked(cleaned, blocklist):
-            if verbose:
-                log(f"    blocklist hit '{cleaned}' ({body_id}/{local_id}) — retrying")
+            rejections["blocklist"] += 1
+            log(f"    blocklist '{cleaned}' {body_id}/{local_id}")
             continue
         if _is_duplicate(cleaned):
-            if verbose:
-                log(f"    dedup hit '{cleaned}' ({body_id}/{local_id}) — retrying")
+            rejections["dedup"] += 1
+            log(f"    dedup '{cleaned}' {body_id}/{local_id}")
             continue
         over_stem = _exceeds_stem_cap(cleaned)
         if over_stem is not None:
-            if verbose:
-                log(f"    stem cap hit '{cleaned}' (stem '{over_stem}' at "
-                    f"cap {stem_cap}) {body_id}/{local_id} — retrying")
+            rejections["stem_cap"] += 1
+            log(f"    stem_cap '{cleaned}' ('{over_stem}' ≥{stem_cap}) {body_id}/{local_id}")
             continue
         _commit_name(cleaned)
         return cleaned
@@ -1461,7 +1461,8 @@ def name_feature(
         fallback = fallback_name(corridor, feature_type, salt + bump)
     used.add(fallback)
     body_used.add(fallback)
-    log(f"    fallback: {body_id}/{local_id} → '{fallback}'")
+    reasons = " ".join(f"{k}={v}" for k, v in rejections.items() if v > 0)
+    log(f"    fallback: {body_id}/{local_id} → '{fallback}'  [{reasons}]")
     return fallback